If you’re new to the world of Pinterest ad campaigns, consider starting with a budget of $5 per day to test the waters and experiment. Promoted Pins are great for short-term seasonal campaigns as well.
As far as choosing which pins you want to promote, it’s a good idea to start with those that have already done well organically. Unless you are a big brand with a HUGE advertising budget and your goal is to simply raise awareness about your brand, this is the only type of campaign that will be worth the investment. The only form of paid advertising on Pinterest you should ever use is Traffic Campaigns.
Pinterest, in particular, is the perfect place to see an ROI on ad spend- results that continue far beyond the time the ad campaign runs.īelow is my beginner’s guide to paid advertising on Pinterest, so read on if you’re ready to increase your impressions and see traffic and engagement for your travel content grow. With the big players in the travel industry, paid advertising on social media channels is a strategic way to drive targeted engagement to your content and attract qualified leads. A Quick Guide to Promoted Pins on Pinterest
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